PACKAGE DESIGN
Welcome to the Package Design section of my portfolio! In a packaging project, we were asked to create a label and come up with an original name for a new beer brand. Here, I applied advertising strategies such as creating catchy slogans to turn heads and draw the target audience in. Using Photoshop, I was able to produce digital mockups for my designs, bringing my vision to life. If you delve further, you will discover a unique blend of Publication Design projects. I crafted a magazine that intertwines my passion for basketball and fashion, unfolding across department pages, table of contents, features, and editorials. Additionally, you will find a package design project centered around a well-known brand, "Ritz Crackers," where I reimagined their packaging and introduced a new product concept.
![Lizzie_Knox_billboard_mockups4[2640].png](https://images.squarespace-cdn.com/content/v1/649ca004b29ce61ea879d9d7/56187881-02ce-43d7-9af2-bcc32a44d1e1/Lizzie_Knox_billboard_mockups4%5B2640%5D.png)



































